Edits aren't cuts.
They're decisions.
For three and a half years I've sat behind one question, every single day: does this make someone feel something in the next two seconds, or do they swipe?
Forty edits a week. An eight‑hour clock. AI VFX in Runway, color in DaVinci, hooks rewritten until the retention curve flattens. The work is fast — the standard isn't.
I've led teams of ten, owned content calendars for thirty brands, and edited for a million‑subscriber YouTube channel. Every reel above is a small piece of how that adds up.
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